Information Architecture

College Park Scholars Website Redesign

Project Overview

College Park Scholars is a living and learning community comprised of 12 programs for nearly 2,000 freshmen and sophomores at the University of Maryland, College Park. The organization needed a responsive website that highlighted the benefits of the community for prospective students.

Strategy: Research, Present, and Test

As the information architect, I began by holding workshops with stakeholders and users to align on goals for the redesigned site. I then led the content inventory and analyzed web metrics to develop the concept for the site – reducing noise and clutter to focus on consistency, brevity, and usability on all screen sizes. I presented the concept to faculty and staff to achieve buy-in, created a site map, and then evaluated the architecture with card sorts and tree testing. 

Sitemap for College Park Scholars redesign detailing level of pages, connections between pages, and assets and links.

Development: Management, Design, and Writing

As the project moved into the development phase, I took on the roles of project manager, copywriter, and designer. I worked with a developer and editors to create the final product and get stakeholder approval. I created wireframes to help content creators understand the purpose for sections and pages and to guide front-end design. 

Wireframe for College Park Scholars "program" pages, used by content creators and front-end designer.

Results: Conversions, Engagement, and Policy

The result was an entirely new, responsive website launched just before the start of the yearly recruitment cycle. The site contributed to a 10% increase in conversions (a record number) and showed improved engagement with a 27% decrease in bounce rate, 5% increase in average session duration, and 7% increase in pages visited per session. 

To finalize the content strategy, I developed a web content policy to establish a workflow and plan to evaluate performance of content.

Deliverables

Site Map (PDF)

scholars.umd.edu