Resources for Researchers is a directory of NCI-supported tools and services for cancer researchers. Usability testing and user research showed that a former version of the database was in need of improved navigation and labeling and a refined content strategy.
With a plan for hundreds of resources, a top-down navigation strategy would be cumbersome for users. I audited all resources in the database and worked with the product owner – a research scientist – to develop a faceted taxonomy that would allow for improved findability and discovery of resources.
I designed the experience to allow for browsing by two key facets and progressive searching with filters, and I presented plans for the experience to clients. Records were searchable by keyword to accommodate a range of information seeking behaviors. Resource detail pages surfaced additional taxonomy terms to present contextual information about the resources in a consistent way.
I designed a content workflow, including style guide, template, and intake process to support standardized word length and usage, along with editorial oversight of what content was included.
After launch, I designed and moderated a card sort to gather insight that will improve taxonomy.
Resources for Researchers was praised by NCI leadership, and NCI moved forward with a second phase of the project. In its pilot year, the site maintained steady traffic, collecting more than 14K visits. The tool averaged a 30% bounce rate and a 48% conversion rate.